top social media influencers philippines 2018
1. Alex Gonzaga
Platform: YouTube Content: Comedy, pranks, daily vlogs Why she matters: Combines showbiz clout with raw “tita” relatability. Her discipline: weekly uploads, high engagement, and tapping family dynamics for content gold. 2018 impact: Trending consistently, influencing both peers and brand partnerships.
2. Wil Dasovich
Platform: YouTube, Instagram Content: Adventure vlogs, personal health stories, FilipinoAmerican perspective Signature strength: Blending FilipinoAmerican perspectives, cancer survival story, and humor in a consistent, editheavy style. Discipline: Keeps viewers invested with efficient editing, regular adventures, and candid personal updates.
3. Alodia Gosiengfiao
Platform: Facebook Gaming, YouTube Content: Cosplay, gaming, lifestyle, travel Discipline: Daily content—even when traveling globally. Her niche (cosplay + gaming) meant global recognition, building streams and engagement at aggressive pace. Juggles: Acting, game streaming, and event hosting.
4. Mimiyuuuh
Platform: YouTube, Instagram Content: Viral dance challenges, parodies, fashion Why she’s on the list: “Dalagang Pilipina” challenge went viral both locally and abroad. Discipline: regular content, unfiltered approach, and adaptability to memes, challenges, and trends.
5. Lloyd Cadena (†)
Platform: YouTube, Facebook Content: Skits, “LC Learns,” food, advice Legacy: Maintains loyal fanbase with weekly skits and vlogs. Community reach is deep—fundraising, collaborations, and real talk on money, health, and family.
6. Ranz Kyle & Niana Guerrero
Platform: YouTube, TikTok, Facebook Content: Dance covers, sibling challenges, family vlogs Discipline: Weekly uploads; adaptable trendjumping from Kpop to TikTok. Signature: Sibling chemistry and viral dance routines; part of every Filipino millennial/Gen Z feed.
7. Janina Vela
Platform: YouTube Content: Beauty, faith, lifestyle Discipline: Weekly uploads, structured “real talk,” and transparency about struggles and faith. Often appears in “top social media influencers philippines 2018” lists for audience trust.
8. Erwan Heussaff
Platform: Instagram, YouTube Content: Food, travel, fitness, thoughtful talk Strength: Visual discipline—high production, fresh editing. Crossbranding with Anne Curtis expanded reach for both. Cuisine and culture: Mixes Filipino and French perspectives.
9. Donny Pangilinan
Platform: Instagram, YouTube, Twitter Content: Acting, singing, youth engagement, vlogging 2018 stride: Harnessed showbiz roots and social discipline to build a broad, young fanbase.
10. Bela Padilla
Platform: Instagram, Twitter Content: Acting, poetry, advocacy Why here: For disciplined, genuine platform use—posts for social causes, transparent about mental health, and uses reach for real issues.
What Set 2018 Apart
Consistency: The top social media influencers philippines 2018 posted with almost militant regularity. Saturday for challenges, weeknights for vlogs—audiences built routines around influencer outputs. Relatability: The “Tita/Tito” humor trope, family vlogs, behindthescenes, and candor about struggles → connection > surface polish. Collaboration and community: Crossover content, challenge daisychains, and online duets drove virality and reinforced follower crosspollination. Multiplatform: The days of YouTubeonly dominance faded—influencers in 2018 went where the audience migrated: Instagram, Facebook videos, even TikTok.
Advertising and Monetization
Brand partnerships: Tech, food, telecommunications, and lifestyle companies knew that top social media influencers philippines 2018 could drive mass awareness nearly overnight. Integrated content: Influencers layered sponsorship seamlessly—ad reads or product mentions felt native to content.
Critique and Responsibility
Controversies in 2018 forced rapid apologies, adjustments, and even activism—disciplined reputation management became critical. Authentic connection was policed by followers who watched not just what was posted, but the influencer’s response to pushback.
Enduring Lessons
Consistency in posting and branding is everything; viral moments fade, routine endures. Filipino audiences demand relatability—humor, struggle, and unguarded moments win, not just gloss. Multiplatform engagement is the new baseline; switching up or expanding platform preserves relevance.
Final Thoughts
2018’s class of Filipino influencers proved that success is built daily: schedules followed, collaborations brokered, and communities nurtured. In every ranking—top social media influencers philippines 2018—discipline in content and communication is the universal thread. If past leads are any indication, those who stay loyal to routine, candor, and rapid engagement will be the faces we still see in every “best of” list, years on.